SEO or Search Engine Optimization for a website is demanding. It is a process that allows steady organic traffic from Google. Google search significance is indisputable. Link building strategy is one of the best techniques to attain a top SEO ranking. Websites’ relevancy is calculated by a keyword and the high-quality backlinks achieved.
Your SEO placement in search engine results (SERPs) is greatly influenced by the quality and quantity of backlinks that you obtained. While most backlinks can improve a site’s rankings and reputation, some may hinder your SEO efforts.
The value of a backlink to your website is determined by three key variables:
- The quality and authority of the linking sites
- Whether the linking sites encode the link with a “dofollow” status (providing full search engine value to that link).
- The location of the link on the site. Links from trusted websites that are set to “dofollow” status and placed within the main content of the website will provide the best SEO perspective.
Besides high search engine positioning, your website attains direct referral traffic. Backlinks’ purpose is to direct traffic to other helpful resources, so they are hyperlinked. A relevant backlink from the authoritative website can convert into sales. So, link value not just impacts SEO directly but even customers.
To make a backlink profile strong safely is to start guest blogging and create shareable content. For example, Infographics can be used to create backlinks to your website in addition to written text. Infographics can visually represent data and information by using images, charts, and graphics. These visuals provide a quick overview and help to break down complicated concepts into easy-to-understand visuals.
Identify seeking reciprocal linking opportunities with the right partners. It is a process that can generate massive website traffic but doesn’t interlink several sites with a similar IP address. Use backlinks subtlety in blog comments, never go overboard.
Monitoring backlink profile tools
Linkascope
It helps to monitor backlink profiles and anchor text of every backlink including keyword relevancy to your web content. Amongst its multiple exciting features, Linkascope offers a detailed backlink profile assessment for easy management. You can choose and submit toxic links for removal.
Nevertheless, have you ever wondered where your competitors get their backlinks? What is their content strategy? You should keep up-to-date with industry news by looking at what other people are doing. To ethically spy upon your competitors, you can look at their top-performing content using the monitoring tool.
It features by2.io, a potent URL shortener with an inbuilt QR code generator as well as a comprehensive management dashboard. Unpleasant long links can be shortened, which can be reliably directed to the same webpages.
Google Search Console
Google Search Console will help you identify backlink opportunities for your website. Google’s free tool provides incredible data that can be used to improve your rankings. The Top linking websites report is one of them. These are websites that have been linked to your site recently. These backlinks can be viewed to determine what type of content they enjoy and why they have given you a link.
Some other popular backlink monitoring tools are Ahrefs, Semrush, Monitor Backlinks, SE Ranking, etc. All backlinks differ in relevancy, value, and placement. Remember, traffic is income….so give paid ones a trial!
